Updated: Nov 27, 2020
I have tried many businesses and learned from all of them allowing me to be more successful now.
Without failure there cannot be experience to learn from. In business we cannot learn everything from books or videos online. Often times the only way we can get ahead is by looking at where we have come from. I have made plenty of mistakes along the way and by analyzing the strategies and applying the information I am able to navigate the constantly shifting markets.
Every project is different and the only thing that is proven to get results is putting in effort. I have branded and rebranded so many projects that one thing is clear, change is constant. If you don't embrace change and continue putting out new work, you will be left analyzing what went wrong instead of evaluating which things are working. Here are 4 ways to put more effort into marketing your business
1.Design with Ease
Don't try so hard. The design will change and that is great. People love to new things so don't be afraid to launch a product and rebrand it later. The path of least resistance is the easiest and when we try to perfect something we add stress to our lives.
“Do you have a design in mind for your brand? Begin putting the image out there and see how people respond. In a world where we can now get constant instant feedback there is no reason why we should not design with ease.”
2. Create Relevant Content
You’ll be posting loads of engaging content, so be sure to keep your blog organized with Categories that also allow readers to explore more of what interests them. Each category of your blog has its own page that’s fully customizable. Add a catchy title, a brief description and a beautiful image to the category page header to truly make it your own. You can also add tags (#vacation #dream #summer) throughout your posts to reach more people, and help readers search for relevant content. Using hashtags can expand your post reach and help people find the content that matters to them. Go ahead, #hashtag away.
3. Humor Your Viewers
Social media gives your company a voice, so let your business’ personality shine through.
Are you creative people? Go wild with insights into recent projects that failed, show your true colors and rant about common design program flaws, or joke about your companies logo by remixing it with relevant pop culture. You can add cartoon illustrations, and memes that speak to your viewers and spice up your marketing. You can choose to pepper your content with local slang to keep readers interested.
If your business has a reputation to hold up, then know your limits and stay safe while entertaining your customers. Stay on the more technical side by offering weekly tips, tricks, and hacks that show off your knowledge of the industry.
“Be original, look around and show off your companies style. Tell your story in a funny way instead of being so serious. We all have stressful lives and we enjoy being pleasantly surprised with smiles or laughter”
4. Give Inspiration
Odds are if you are having trouble with getting motivated in your business, your customers are experiencing similar effects. Offering inspiration in the form of honest relatable confessions or valid thoughts about the industry can help to build brand loyalty.
“The truth is that we all struggle. Inspiring leaders realize we are here to struggle together and success is a dish best shared with others. People want to see you succeed and will promote your work if you are honest about how hard you fought to overcome the odds.”